Logo, Branding, Marketing Materials.

Led comprehensive branding initiatives for JoeFroyo, spearheading design across multiple touchpoints. Crafted impactful in-store marketing materials, including shelf-talkers and vinyl stickers, to enhance brand visibility. Collaborated closely with cross-functional teams to meet client requirements, producing compelling collateral like pitch decks and sales sheets. Designed packaging solutions for RTD products and 12-pack configurations, ensuring brand consistency. Managed weekly social media content creation and contributed to website development efforts for JoeFroyo and Echo-Factory. Additionally, designed digital and print advertisements for Pasadena Center Operation Company.